(University of Oregon, 2012) Parker, Margy; Brown, Sarah; Gehr, Rachel; Lake, Lindsey; Reilly, Anna; Reiss, Tracy; Starr, Rachel
This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan,
research analysis, and implementation materials. Students assessed the key
challenges and opportunities and performed a SWOT analysis of Willamalane
Center’s strengths, weaknesses, opportunities, and threats. For the two target
audiences (regular renters and potential renters), the public relations plan
outlines the key messages, objectives, strategies, tactics, and evaluations. The
research report analyses results from an online survey and individual in-depth
interviews.
