Marketing Theses and Dissertations

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Browsing Marketing Theses and Dissertations by Subject "Basketry"

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    Buyer-Seller Relationship Quality and Brand Equity in the Thoroughbred Consignment Industry
    (University of Oregon, 2007-08) Marquardt, Adam Jefferson
    The purpose of this thesis is to determine in as far as is possible, the types of baskets produced by the Indians of Oregon, their distribution and their affinities to those in adjacent areas. The problem is complicated by two main factors; one, the few ethnographic studies available for most of the Or egon tribes, and two, the undocumented time range between the historic and archeological horizons involved. The ethnographic studies are best for those tribes which border the California groups. This lack of information is understandable since by the time any systematic work was undertaken many of the Northwestern Oregon tribes had been depleted or wiped out by the many epidemics which had swept the lower Columbia region in the early eighteen hundreds. The time range may be divided into two main divisions, that of pre-history, where the information is archeological in nature, and that of historic times where the information is to be found in the early historic accounts and modern ethnographic studies of native groups. The time period between the archeological horizon and historic times is one which is undocumented. Since the earlist evidence, to-date, of the occupation of the American continent is found in the Intermountaine flateau, it seems likely that Oregon would hold many clues as to the nature of these early peoples as it was in the pa~h of subsequent migrations into adjacent territory. Substantuating this hypothesis, recent archeological researches have revealed a culture a considerable antiquity in Oregon. Therefore, a study of the basketry techniques used by these early peoples should help in filling in one of the gaps in our knowledge of the affinities of the early cultures of Oregon to those of adjacent areas.