Sustainable City Year Reports 2024-25 (Salem Police Department)
Permanent URI for this collection
Browse
Recent Submissions
Now showing 1 - 1 of 1
Item Open Access Increasing Trust Between the Salem Police Department and the Salem Community(University of Oregon, 2025) Stinnett, AlexisThe Public Relations Strategic Planning course at the University of Oregon partnered with the Salem Police Department to develop a campaign to increase trust between the public and the community. While each group focused on distinct publics and created several strategies and tactics, all campaigns shared a common goal: to improve the levels of trust between the department and the community, ultimately reducing violence and negative police interactions. Student groups conducted primary and secondary research about the City of Salem and the Salem Police Department, as well as current attitudes towards the department. Based on this research, teams designed a campaign around specific publics to help the Salem Police Department increase levels of trust in the community. Recommendations to improve trust between the department and the community consisted of hosting town hall meetings, community events, increasing social media presence, working with youth in schools, and mentorship programs. The most common targeted publics consisted of Hispanic males ages 18-25, youth ages 11-18, youth who have had experiences with the juvenile justice system, and non-English speaking residents. Most plans were designed for implementation within six months to a year, with budgets ranging from $0 to $1,250, to include spending resources on promotional activities and staffing hours. Students designed campaigns with the overall goal to support the Salem Police Department in meeting their mission to “provide superior service to keep Salem safe while enhancing trust.”