Community Engagement Initiatives: Exploring Audience Development in West Coast Symphony Orchestras
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Date
2008-06
Authors
Robertson, Julia M.
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Abstract
This graduate research project serves as a guide for emerging leaders and arts administrators in understanding audience development and community
engagement initiatives of symphony orchestras. Studies have shown a consistent decline in symphony orchestra audiences over the past few decades, as well as a shift from “outreach” to “community engagement.” This project explores current issues supported by information discovered through an extensive literature review. The conceptual framework provides an overview of societal issues that contribute to the problem of declining and changing audiences in symphony orchestras. This study presents a collective case study of the San Francisco
Symphony, Oregon Symphony, and Seattle Symphony, and culminates in a set of recommendations for symphony orchestras interested in implementing innovative community engagement initiatives in their organizations.
Description
92 p. Examining committee chair: Dr. Patricia Dewey
Keywords
Audience development initiatives, Community engagement initiatives, Outreach, Symphony orchestras -- California -- San Francisco, West Coast, Arts participation, Arts audiences, Symphony orchestras -- Oregon -- Portland, Symphony orchestras -- Washington (State) -- Seattle