Analysis of Retail Price Premiums on Certified Sustainable Oregon Wines
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Date
2014-06
Authors
Mills, Gregory A.
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This work is an attempt to analyze the impact of a growing business culture
centered on environmental consciousness in the State of Oregon on retail prices for the
price of wine produced and sold in Oregon. Prices of organically certified and noncertified
wine at retail prices were gathered and statistically analyzed for price
correlations. Results suggest the organically certified eco-labeled wine sells at a retail
price premium in Oregon's Willamette Valley. This could contradict earlier findings
that eco-labels reduce the price of a bottle of sustainably certified wine.
There is a growing interest in researching organic business practices and
associated consequences, as many organic practices have been adopted in the last two
decades. This research presents more evidence for a growing debate on organic business
practices as well as insight for Oregon's retail wine industry.
Description
26 pages. A thesis presented to the Department of Accounting and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2014.
Keywords
Wine, Sustainable, Certification, Price, Premium, Oregon