Design, Layout and Review Factors that Influence Consumer Trust in Online Stores and Best Practices for Optimization
| dc.contributor.author | Shirk, Matthew M. | |
| dc.date.accessioned | 2016-12-06T19:00:27Z | |
| dc.date.available | 2016-12-06T19:00:27Z | |
| dc.date.issued | 2016-05 | |
| dc.description | 43 Pages | en_US |
| dc.description.abstract | Website trustworthiness is recognized as one of the primary factors driving consumer intentions to buy products online. Many aspects of website design, information layout and consumer reviews impact how customers perceive trustworthiness of an online retailer. This literature review utilizing sources published between 2010 and 2016, identifies some of the most prominent aspects of retail website design, layout and consumer reviews that have the most significant impact on a potential customer’s perception of website trustworthiness, as well as best practices for improving it. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/21972 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | UO | en_US |
| dc.relation.ispartofseries | AIM Capstone;2016 | |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.subject | online consumer trust | en_US |
| dc.subject | factors of website trustworthiness | en_US |
| dc.subject | factors of consumer trust | en_US |
| dc.subject | improving online consumer trust | en_US |
| dc.subject | retail website design for trustworthiness | en_US |
| dc.subject | optimizing website design for trust | en_US |
| dc.title | Design, Layout and Review Factors that Influence Consumer Trust in Online Stores and Best Practices for Optimization | en_US |
| dc.type | Terminal Project | en_US |