Medford Fire-Rescue Public Relations Campaign
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Date
2014
Authors
Nicolello, Bree
Ciscek, Erica
Curtin, Pat
Parker, Margy
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s Police and fire facilities, with the intent of addressing both Department’s issues as a single project. At the beginning of winter term, it was determined that each Department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Fire-Rescue in addressing identified communications issues.
Description
60 pages
Keywords
Sustainable Cities Initiative, Sustainable City Year Program, Public Relations