Sustainable City Year Reports 2013-14 (Medford)
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Item Open Access Rogue Valley Transportation District Community Perceptions of Transit(University of Oregon, 2014) Community Planning Workshop;The Rogue Valley Transportation District (RVTD or the District) is the public transportation provider for residents of southern Oregon’s Rogue Valley. The RVTD partnered with the University of Oregon’s Community Planning Workshop (CPW) to conduct an initial public engagement process centered on the potential for high capacity transit along the Highway 99 corridor from Central Point to Ashland. This report presents the results of research and public engagement activities related to scoping community attitudes, opportunities and issues related to transit enhancements, including a potential bus rapid transit (BRT) in the Highway 99 corridor. It describes the project approach, outlines specific tasks, and provides some preliminary high-level findings learned from the community engagement process.Item Restricted Medford Fire Facility Design(University of Oregon, 2014) Goodwin, Evan; Motahari-Asi, Kiana; Cartwright, Virginia; Givens, James;This report explores issues, opportunities, and design proposals for four different fire station sites in Medford, Oregon. The goal of this studio was to envision new fire-rescue facilities consistent with LEED certification and applicable to the design and construction of four new facilities for the City of Medford in the near future. Students were asked to create design concepts including exterior and interior views, floor plans, diagrams, and any other drawings that would convey the overall ideas of the designs.Item Open Access Public Relations Plan Medford Emergency Management(University of Oregon, 2014) Yount, Heather; Ciscek, Erica; Curtin, Pat; Parker, Margy;This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford Emergency Management. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Emergency Management in addressing identified communications issues.Item Restricted Four Visions for the Jackson County Health Site Redevelopment Plan(University of Oregon, 2013) Dobrinich, Stephen; Drlik-Muehleck, Aniko; Margerum, Richard; Parker, Robert; Lewis, Rebecca;In the fall term of 2013, graduate students in the Department of Planning, Public Policy and Management (PPPM) at the University of Oregon developed concept plans for the Jackson County Health Site in Medford, Oregon. This document will refer to the Jackson County property as the “Catalyst Site” because redevelopment of the Site was intended to spark redevelopment and revitalization throughout the East Main Neighborhood. The students were asked to create a long-term plan for the Catalyst Site, taking into account the context of the surrounding neighborhood and the City of Medford as a whole. These plans were to address land use, transportation, economic development, and other factors by considering site layout, building uses, and circulation as urban design concepts. Students were divided into four teams. Each team developed a final report detailing their recommendations. This report summarizes those recommendations.Item Open Access Medford Fire-Rescue Public Relations Campaign(University of Oregon, 2014) Nicolello, Bree; Ciscek, Erica; Curtin, Pat; Parker, Margy;This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s Police and fire facilities, with the intent of addressing both Department’s issues as a single project. At the beginning of winter term, it was determined that each Department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Fire-Rescue in addressing identified communications issues.Item Open Access Medford Police Public Relations Plan(University of Oregon, 2014) Yount, Heather; Ciscek, Erica; Phillips, Laurie; Parker, Margy;This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s police and fire facilities, with the intent of addressing both department’s issues as a single project. At the beginning of winter term, it was determined that each department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist the Medford Police in addressing identified communications issues.Item Open Access Bicycle Transportation in Medford: Connections to the Bear Creek Greenway(University of Oregon, 2014) Schlossberg, Marc; Peizer, Ross; Fiorelli, Thomas;Under the direction of Professor Marc Schlossberg, 42 students in the University of Oregon Department of Planning, Public Policy, and Management’s Bicycle Transportation course reviewed and examined critical elements of an urban bikeway system and proposed projects that would encourage and increase bicycle ridership and safety in Medford. This course was offered to upper-level undergraduates and graduate students from a variety of academic disciplines. Course projects were generally chosen by surveying elements of Medford’s environment including: • Existing and proposed bike lanes • Automobile traffic volumes on all roads • Residential population density in Medford • Connecting neighborhoods, schools, parks, and destinations. One of the city’s primary goals was to think about ways to build upon and highlight the amenity of the Bear Creek Greenway. The Bear Creek Greenway provides Medford an excellent source for bicycling and walking, but routes connecting to and from the greenway into neighborhoods, business districts, or recreation areas around Medford are lacking. Students focused on various areas surrounding the Bear Creek Greenway and researched potential recommendations for enhancing its use and connections between destinations. Projects developed for this course considered current bicycle parking capacity, average daily traffic (ADT) counts, neighborhood demographics, local economy, and nearby destinations. Students collaborated with city staff to identify locations where the Greenway intersects key Medford streets. This report outlines ways to better utilize this asset. Some students introduce the concept of a neighborhood greenway and different strategies developed to better connect schools and neighborhoods safely. Some present a set of approaches that enable bicycle riders to share the road safely with automobile traffic. Other students focus on non-design bicycle and active transportation related projects including education campaigns, wayfinding and branding, and other forms of encouragement, or programs that can increase community awareness and participation in cycling. Recommendations vary from easily implemented changes that complement existing infrastructure, to more challenging road redesigns and treatments. Consistent across course projects, however, was a focus on connectivity throughout Medford that can provide citizens of all ages and abilities with bicycle access to this source of untapped potential from both arterial and neighborhood streets.Item Open Access Activity Center Identification in Medford, OR(University of Oregon, 2014) Griepenburg, Bjorn; Yang, Yizhao;The City of Medford seeks to identify activity centers to achieve an array of policy goals, including those that foster nodal development, increase residential density, and encourage alternate forms of transportation. Through the University of Oregon’s Sustainable City Year Program, a class of graduate students from the Community and Regional Planning program identified and analyzed potential activity centers. This report synthesizes information and analyses compiled by four student teams. It contains a description of the class’ methods, analysis of each activity center, limitations, next steps, and supplemental materials.Item Open Access The Effect of Neighborhood Watch Programs on Neighborhood Crime in Medford Oregon(University of Oregon, 2014) Greene, Shannon; Osterholm, John; Fan, Yiqian; Stone, Joe A.;Over the past decade Medford Oregon expanded their Neighborhood Watch program and increased the number of neighborhood watch groups they have in each section of the city. Using robust panel regression analysis we studied what effect this program had on crime rates of the treated areas. Our data included total number of crimes across 7 years from 2007 to 2013 and across the 7 areas, or beats, recognized by the Medford Police Department, each of which had a varying number of active neighborhood watches over our sample period. Our goal was to use the number of neighborhood watch groups per beat and several other proxy variables to try and estimate how much, if at all, this program is affecting crime rate in Medford. We found that one additional neighborhood watch decreases the crime rate per beat by about 3%, and one additional neighborhood watch per square kilometer decreases the crime rate by about 18%, though there is also evidence of diminishing effects as the number of watches increases in a given area.Item Open Access An Analysis of the City of Medford’s Parks & Recreation Department(University of Oregon, 2014) Boyer, Coleman;Item Open Access Open Space Protection in Medford, Oregon: A Menu of Legal and Planning Strategies(University of Oregon, 2014) McFerson, KC; Margolis, Jared;The goal of this project is to improve open space protection in Medford, Oregon. This report describes potential legal obstacles and effective legal and planning strategies behind successful municipal open space protection efforts.Item Open Access Rogue Valley Transportation District Public Relations Plan(University of Oregon, 2014) Yount, Heather; Ciscek, Erica; Phillips, Laurie; Parker, Margy;This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist RVTD in addressing identified communications issues.Item Open Access Public Engagement with Diverse Communities in Medford [2014](University of Oregon, 2014) Platt, Daniel; Sandoval, Gerardo;This report begins with a summary of some important context for the project, including a brief history of Latino settlement patterns in Medford and key demographic data. In the next section, we describe the methods and strategies we used to plan and execute our outreach event. It is our hope that the methodology described in this section—with the recommendations that emerged from a similar effort, also conducted through the Sustainable Cities Initiative, at Medford’s Multicultural Fair in the fall of 2013—can give the city a toolkit of best practices for future public engagement efforts. Above all, our suggestions for successful public outreach speak to the importance of cultivating personal relationships in the community, exhibiting cultural competency, and showing participants that their time and opinions are valued. The largest section of the report is devoted to presenting and analyzing the information we gathered during our outreach.Item Open Access Four Visions for the Jackson County Health Site Redevelopment Plan(University of Oregon, 2013) Dobrinich, Stephen; Drlik-Muehleck, Aniko;In the fall term of 2013, graduate students in the Department of Planning, Public Policy and Management (PPPM) at the University of Oregon developed concept plans for the Jackson County Health Site in Medford, Oregon. This document will refer to the Jackson County property as the “Catalyst Site” because redevelopment of the Site was intended to spark redevelopment and revitalization throughout the East Main Neighborhood. The students were asked to create a long-term plan for the Catalyst Site, taking into account the context of the surrounding neighborhood and the City of Medford as a whole. These plans were to address land use, transportation, economic development, and other factors by considering site layout, building uses, and circulation as urban design concepts. Students were divided into four teams. Each team developed a final report detailing their recommendations. This report summarizes those recommendations.Item Open Access Public Engagement with Diverse Communities in Medford [2013](University of Oregon, 2013) Herrera, Roanel; Sandoval, Gerardo;With an overall goal of facilitating outreach in minority neighborhoods, this report describes the process behind a successful collaborative outreach project based on bottom-up outreach strategies.