A Collection of Winter Apparel for Chinese Male Couriers: Including a Hard Shell Jacket, a Insulated Layer, and a Cargo Pants
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Date
2021-06
Authors
Fan, Boqi
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
At present, the vast majority of couriers work with equipment that uses cheap
materials with simple production processes under cost pressure. Their most important
use is perhaps only to indicate the brand of the courier company. The equipment
mostly lacks a human touch for the couriers. Furthermore, they show that the hirers
have neglected to invest in the company's branding in a far-sighted way. So in this
project, I will focus on improving the silhouette, visual elements, and functional
integration of existing products. The goal is for the kit to enhance the courier
experience and allow the courier company to convey a more professional corporate
image to the end-user and the potential audience. It is worth mentioning that numbers
of Chinese logistics companies in recent years have good performance; there are
enough funds to support staff uniforms upgrade, which makes the feasibility of my
project has a reasonable foundation.
With that being considered, this project is designed specifically for experienced
male couriers who aged from 20 to 40 and work in 1st to 3rd tier cities in China. It is a
collection of garments include a hardshell jacket and pant that provides the wearer with
an improved weather-adaptive feature, an ergonomic fit, and an optimized pockets
layout. It comes with a modular insulated layer that has a body mapped heat/ventilation
zone. This will ultimately improve the couriers’ well being and professionalism.
Description
90 pages