A Collection of Winter Apparel for Chinese Male Couriers: Including a Hard Shell Jacket, a Insulated Layer, and a Cargo Pants
| dc.contributor.author | Fan, Boqi | |
| dc.date.accessioned | 2021-10-08T22:50:02Z | |
| dc.date.available | 2021-10-08T22:50:02Z | |
| dc.date.issued | 2021-06 | |
| dc.description | 90 pages | en_US |
| dc.description.abstract | At present, the vast majority of couriers work with equipment that uses cheap materials with simple production processes under cost pressure. Their most important use is perhaps only to indicate the brand of the courier company. The equipment mostly lacks a human touch for the couriers. Furthermore, they show that the hirers have neglected to invest in the company's branding in a far-sighted way. So in this project, I will focus on improving the silhouette, visual elements, and functional integration of existing products. The goal is for the kit to enhance the courier experience and allow the courier company to convey a more professional corporate image to the end-user and the potential audience. It is worth mentioning that numbers of Chinese logistics companies in recent years have good performance; there are enough funds to support staff uniforms upgrade, which makes the feasibility of my project has a reasonable foundation. With that being considered, this project is designed specifically for experienced male couriers who aged from 20 to 40 and work in 1st to 3rd tier cities in China. It is a collection of garments include a hardshell jacket and pant that provides the wearer with an improved weather-adaptive feature, an ergonomic fit, and an optimized pockets layout. It comes with a modular insulated layer that has a body mapped heat/ventilation zone. This will ultimately improve the couriers’ well being and professionalism. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/26747 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.title | A Collection of Winter Apparel for Chinese Male Couriers: Including a Hard Shell Jacket, a Insulated Layer, and a Cargo Pants | en_US |
| dc.type | Terminal Project | en_US |