Engaging Alumni to Increase Charitable Donations to their University
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Date
2015-12
Authors
Whitinger, Dan
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
State funding in higher education remains lower than before the effects of the last recession, while education costs have risen. Higher education uses fundraising to keep the quality of education from diminishing and control tuition. This annotated bibliography presents selected literature on identifying best practices for increasing alumni philanthropic participation through social media.
Description
53 pages
Keywords
Higher education, Alumni, nonprofit, Nonprofit organizations, Social media, Engagement, Fundraising, Analytics