Engaging Alumni to Increase Charitable Donations to their University

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Date

2015-12

Authors

Whitinger, Dan

Journal Title

Journal ISSN

Volume Title

Publisher

University of Oregon

Abstract

State funding in higher education remains lower than before the effects of the last recession, while education costs have risen. Higher education uses fundraising to keep the quality of education from diminishing and control tuition. This annotated bibliography presents selected literature on identifying best practices for increasing alumni philanthropic participation through social media.

Description

53 pages

Keywords

Higher education, Alumni, nonprofit, Nonprofit organizations, Social media, Engagement, Fundraising, Analytics

Citation