Social Technologies That Support Consumer Control in Internet Banking
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Date
2008-11-13T23:33:50Z
Authors
Maehle, Katrin
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Abstract
Internet banking is one of the fastest growing online activities (Fox, 2005). Internet social technologies provide users with increased control of the online experience (Charron, Favier, & Li, 2006). Based on analysis of literature published between 2000 - 2006, social technologies designed to increase consumer control are selected from non-bank retail websites and presented to bank channel managers for potential use within retail Internet banking websites. Types include blogs, chat, forums, personalization, podcasts and wikis.
Description
This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].
Keywords
AIM, Podcasts, Internet banking, Blogs, Chat, Personalization, Retail websites, Social technologies, Data, Forums, Wikis (Computer science), Applied Information Management