Alternative Thinking about Starting Points of Obesity: Development of Child Taste Preferences

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dc.contributor.authorCornwell, T. Bettina
dc.contributor.authorMcAlister, Anna R.
dc.date.accessioned2011-02-16T20:22:12Z
dc.date.available2011-02-16T20:22:12Z
dc.date.issued2011-01
dc.description50 p.en_US
dc.description.abstractFood marketers are at the epicenter of criticism for the unfolding obesity epidemic as societies consider banning advertising to children and taxing “junk” foods. While marketing’s role in obesity is not well understood, there is clear evidence that children are regularly targeted with calorie-dense, nutrient-poor food. Much of the past research seeks to understand how marketing influences brand preference and child requests. The authors argue that understanding palate development offers new insights for discussion. Two studies consider whether a sugar/fat/salt (SFS) palate is linked to children’s knowledge of food brands, experience with products, and advertising. In study 1, the authors develop a survey measure of taste preferences and find that a child’s SFS palate (as reported by parents) relates significantly to children’s self-reported food choices. Study 2 examines how knowledge of certain branded food and drinks is related to palate. Findings show that children with detailed mental representations of fast-food and soda brands - developed via advertising and experience - have higher scores on the SFS palate scale.en_US
dc.identifier.citationCornwell, T. B., & McAlister, A. R., Alternative Thinking about Starting Points of Obesity: Development of Child Taste Preferences, Appetite (2010), doi:10.1016/j.appet.2011.01.010en_US
dc.identifier.urihttps://hdl.handle.net/1794/10977
dc.language.isoen_USen_US
dc.publisherElsevieren_US
dc.subjectFast foodsen_US
dc.subjectAdvertisingen_US
dc.subjectConsumer behavioren_US
dc.subjectPublic policyen_US
dc.subjectChildren -- Nutritionen_US
dc.subjectPreschoolen_US
dc.subjectObesityen_US
dc.subjectConvenience foods
dc.titleAlternative Thinking about Starting Points of Obesity: Development of Child Taste Preferencesen_US
dc.typeArticleen_US

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