Notes on Strategy

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dc.contributor.advisorDavis, Howarden_US
dc.contributor.authorFiorentino, Ryanen_US
dc.creatorFiorentino, Ryanen_US
dc.date.accessioned2012-10-26T04:07:41Z
dc.date.available2012-10-26T04:07:41Z
dc.date.issued2012-10-25
dc.description.abstractThe purpose of this report is to generate the capacity for dialogue around the tenants of design thinking and strategy, the perceived systemic underpinnings of productivity and economic fortitude. This report contends that in order for the US economy to generate productivity growth, by way of a virtuous cycle of job growth and value added, organizations and individuals as well as the public sector must begin thinking through design. This report questions what it takes for organizations to make breakthrough productivity transformations that spark novel developments in customer value. Fieldwork was conducted on a variety of levels in effort to further the understanding of the way design strategy can take form at the personal, organizational, and societal levels. Primary insights were generated through an organizational ethnography of COMMON, a collaborative community and brand committed to accelerating social and economic innovation. Ultimately, a systemic framework is established that suggests strategic cultural alignment at an organizational level links individual wholeness to economic growth.en_US
dc.identifier.urihttps://hdl.handle.net/1794/12460
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.rightsAll Rights Reserved.en_US
dc.subjectBehavioral Scienceen_US
dc.subjectDesignen_US
dc.subjectInnovationen_US
dc.subjectIntegrityen_US
dc.subjectProductivityen_US
dc.subjectStrategyen_US
dc.titleNotes on Strategyen_US
dc.typeElectronic Thesis or Dissertationen_US

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