Imagery, Affect, and Decision Making
Loading...
Date
1998-03-11
Authors
Slovic, Paul
MacGregor, Donald G.
Peters, Ellen
Journal Title
Journal ISSN
Volume Title
Publisher
Decision Research
Abstract
Traditionally, the principal focus of research on judgment and decision making has been
largely cognitive and rationalistic. More recently, however, decision-making researchers have
acknowledged the role of non-cognitive factors and have offered limited accounts of how affect
and imagery influence processes associated with judgment and choice. The present paper extends
this direction by offering evidence from three studies conducted in widely diverse contexts that
support the view that the concepts of mental imagery and affect can provide a powerful
framework for predicting both intended and actual behavior from relatively simple image elicitation
techniques. The implications of this evidence are discussed in terms of their
significance for imagery and affect to act as organizing principles in theories of judgment and
decision making.
Description
46 pages
Keywords
Imagery, Affect, Decision making, Judgment
Citation
Slovic, P., MacGregor, D. G., & Peters, E. (1998). Imagery, affect, and decision making (Report No. 98-1). Eugene, OR: Decision Research.