Preliminary Market Analysis and Feasibility Assessment for the Fish Lake Historic Site
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Date
2015-01
Authors
Parker, Robert G.
Self, Jennifer
Dobrowolski, Anya
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
The purpose of this report is to assess the viability and financial feasibility of a
proposed education and skills training center, as presently conceived, at the Fish
Lake Historic Site. To reach our conclusions, CPW assessed demand for the center
through a market analysis and conducted a feasibility assessment based on
projected costs and revenues. In the first phase of this study, CPW assessed potential demand for conceived programming through a market analysis. This analysis was completed using the following three steps: (1) document review, (2) case study analysis of comparable facilities and organizations, and (3) analysis of potential user groups and organizations. During the second phase of the study, CPW examined the operational and maintenance financial feasibility of the center. Information from the market analysis, combined with the conceived programming, was used to develop cost and revenue estimates for several potential operational models.
Description
105 pages
Keywords
Community development, Land use planning, Community Planning Workshop, Community Service Center, Market analysis, Friends of Fish Lake, Friends of Fish Lake organization, Wilderness management, Backcountry pack stock, Natural history and ecology, Cultural history, Historic Santiam Wagon Road, Willamette National Forest, Strategic planning process, Fish Lake Historic Site, USDA Forest Service, Feasibility assessment, Organizational Camp models, Market analysis, Ethics, Trail maintenance, Heritage preservation