Commercial Print: Strategies for Improving Profit in a Contracting Market

Abstract

Pressure applied from the proliferation of digital media has constricted commercial print demand. This study identifies sources to inform the best workflow practices and technologies for commercial printers to reduce costs and manage profitability in the competitive environment. The audience for this paper is owners of commercial print shops that have experienced the reduction in print volume. This annotated bibliography provides potential strategies to overcome the reduced demand in the printing industry.