Technology-Based Market Capabilities: Options that Support Competitive Advantage

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Date

2008-11-13T23:30:03Z

Authors

Hogan, Dana L.

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Abstract

Barney et al. (1995) explain that technologies can increase a firmà ¢ s economic value by reducing costs or differentiating products and services. Literature published 1995-2006 is analyzed to identify types of technology-based market capabilities useful in pursuit of competitive advantage. Eight types are identified: Business Intelligence, Customer Relationship Management, Data Warehouse, Electronic Data Interchange, Email, Information Technology, Knowledge Management and Web & Internet Technologies. The outcome provides a set of references for managers of information systems.

Description

This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].

Keywords

Data, Data warehousing, Electronic data interchange, Knowledge management, AIM, Competitive advantage, Business intelligence, Applied Information Management

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