Transmedia Storytelling: A Growing Trend of Commercial Theater
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Date
2016-06-07
Authors
Ma, Xiaoqing
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This research capstone explored ways in which theater production serve as an
example to narrate its story through multiple media and how audience plays a role in this
transition. Through a study of commercial theater and the definations of transmedia
storytelling, the reader will gain a background on concept and histrocial content to the
field. I then explored one case study: Les Misérables. Through an explore on
programming, branding and marketing, this study served to document trends, and the
place of a transmedia theater in a wider culture of media-consumer interaction. This
growing trend can give art administrators in the field a look into how to narrate
storytelling through variety media, and can thus keep arts experiences relevant and
audiences engaged in the future.
Description
46 pages
Keywords
Transmedia storytelling, Transmedia, Commercial theater, Multimedia, Participation, Les Miserables, Theater