Transmedia Storytelling: A Growing Trend of Commercial Theater
| dc.contributor.author | Ma, Xiaoqing | |
| dc.date.accessioned | 2016-09-07T22:29:58Z | |
| dc.date.available | 2016-09-07T22:29:58Z | |
| dc.date.issued | 2016-06-07 | |
| dc.description | 46 pages | en_US |
| dc.description.abstract | This research capstone explored ways in which theater production serve as an example to narrate its story through multiple media and how audience plays a role in this transition. Through a study of commercial theater and the definations of transmedia storytelling, the reader will gain a background on concept and histrocial content to the field. I then explored one case study: Les Misérables. Through an explore on programming, branding and marketing, this study served to document trends, and the place of a transmedia theater in a wider culture of media-consumer interaction. This growing trend can give art administrators in the field a look into how to narrate storytelling through variety media, and can thus keep arts experiences relevant and audiences engaged in the future. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/20073 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | All Rights Reserved. | en_US |
| dc.subject | Transmedia storytelling | en_US |
| dc.subject | Transmedia | en_US |
| dc.subject | Commercial theater | en_US |
| dc.subject | Multimedia | en_US |
| dc.subject | Participation | en_US |
| dc.subject | Les Miserables | en_US |
| dc.subject | Theater | |
| dc.title | Transmedia Storytelling: A Growing Trend of Commercial Theater | en_US |
| dc.type | Terminal Project | en_US |