Redmond Water Utilities Strategic Communication Plans: Creating Environmentally Conscious K-12 Students
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Date
2015
Authors
Ganim, Megan
Honda, Laurie
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Abstract
Redmond Wastewater Division (RWD) partnered with a University of Oregon
(UO) School of Journalism and Communications public relations course, J453:
Strategic Planning and Cases for Public Relations, to increase awareness and
educate Redmond elementary, middle, and high school students about water
conservation and contamination. In order to prevent the growth of a severe
water conservation and contamination issue in Redmond, the target audience
must understand why and how to avoid flushing fats, oils and greases (FOGs)
down the drain. Students addressed this issue in five teams of three to four
people that created original strategic communications plans containing several
sections: Background; Situation and Strengths, Weaknesses, Opportunities,
and Threats (SWOT) Analyses; Goal; Objectives; Strategies; Tactics; Key
Publics; Key Messaging; Evaluation; Calendar; and Budget.
Description
22 pages