City of Silverton Communications Plan
| dc.contributor.author | Abello, Bianca | |
| dc.contributor.author | Gurung, Mery | |
| dc.contributor.author | Herrick, Denali | |
| dc.contributor.author | Martin, McKenzie | |
| dc.contributor.author | Salgado, Joel | |
| dc.date.accessioned | 2025-03-04T17:51:16Z | |
| dc.date.available | 2025-03-04T17:51:16Z | |
| dc.date.issued | 2024 | |
| dc.description | 40 pages. | |
| dc.description.abstract | This is a class project for JCOM472 Public Relations Campaigns class, and we are creating an updated communications plan for the City of Silverton. The campaign seeks to boost resident participation and increase the frequency and accessibility of news that will stay true to the City of Silverton’s small-town values. This includes details such as being community- first, simplicity, and love of nature. The City of Silverton’s current communication plan is outdated and has difficulty reaching its target audience. We are striving to make a communication plan that is specific to the City of Silverton’s current needs and adheres to its residents’ preferences. Our knowledge of Silverton has come from learning, researching and visiting the city. Through this process, we gained a deeper connection to the city that has allowed us to create deliverables that showcase the heart of Silverton. NEXT STEPS: Building on the deliverables provided, we recommend that the City of Silverton: • Launch a City Manager subscription- based memo that is distributed once a month via email. • Activate a city-run Facebook group to allow better control of information flow between residents and the city. • Continuously inform the residents of LONG-TERM Moving forward, we believe it would be beneficial for the City of Silverton to: • Strengthen its connection with local businesses • Review the communication plan annually and make adjustments as needed • Partner and increase involvement with the local schools | |
| dc.description.sponsorship | Community partnerships are possible in part due to support from U.S. Senators Ron Wyden and Jeff Merkley, as well as former Congressman Peter DeFazio, who secured federal funding for SCYP through Congressionally Directed Spending. | |
| dc.identifier.uri | https://hdl.handle.net/1794/30522 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | |
| dc.title | City of Silverton Communications Plan | |
| dc.type | Other |