Lean Research: Teaching Entrepreneurial Research Through The Lens Of The Business Model Canvas

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dc.contributor.authorSnipes, Genifer
dc.date.accessioned2019-07-15T18:58:40Z
dc.date.available2019-07-15T18:58:40Z
dc.date.created
dc.date.issued2019
dc.description9 pagesen_US
dc.description.abstractUnderstanding the business research process is a critical skill required for entrepreneurship students to succeed in the innovation process. However, students often assume their casual information-seeking habits will work equally well in entrepreneurship research, in the process missing, misunderstanding, or misapplying information as they build their propositions. In the Lean Research activity, student groups use the Business Model Canvas (Osterwalder & Pigneur, 2010) and a range of secondary information sources to build a research-based foundation for their entrepreneurial proposition while tackling common research challenges such as assessing information quality, researching fuzzy market segments, and tracking private company activity.en_US
dc.identifier.urihttps://hdl.handle.net/1794/24783
dc.language.isoenen_US
dc.publisherUnited States Association for Small Business and Entrepreneurshipen_US
dc.rightsCreative Commons BY-NC-SAen_US
dc.subjectentrepreneurshipen_US
dc.subjectinformation literacyen_US
dc.subjectdesign thinkingen_US
dc.titleLean Research: Teaching Entrepreneurial Research Through The Lens Of The Business Model Canvasen_US
dc.typePresentationen_US

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