Informing people about risk

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Date

1980

Authors

Slovic, Paul
Lichtenstein, Sarah
Fischhoff, Baruch

Journal Title

Journal ISSN

Volume Title

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Abstract

Designers of programs for informing the public about radiation hazards need to consider the difficulties inherent in communicating highly technical information about risk. To be effective, information campaigns must be buttressed by empirical research aimed at determining what people know, what they want to know, and how best to convey that information. Drawing upon studies of risk perception, this paper describes some of the problems that any information program must confront.

Description

26 pages

Keywords

Health risks, Radiation hazards

Citation

Slovic, P., Fischhoff, B., & Lichtenstein, S. (1980). Informing people about risk. In L. A. Morris, M. B. Mazis, & I. Barofsky (Eds.), Product labeling and health risks (Banbury Report No. 6; pp. 165-181). Cold Spring Harbor, NY: Cold Spring Harbor Laboratory.