Increasing Generation Z Enrollment in Four-year Universities

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Date

2019

Authors

Roman, Natasha

Journal Title

Journal ISSN

Volume Title

Publisher

University of Oregon

Abstract

This annotated bibliography addresses the decline in enrollment and increase in cost at four-year institutions over recent years. The issue of declining enrollment is compounded by the introduction of a new generation to college campuses, Generation Z. The references presented address the use of academic analytics to identify factors that may encourage the enrollment of Generation Z students at four-year institutions. This work is intended for higher education administrators and trustee boards of four-year institutions.

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Keywords

Generation Z, Enrollment, Higher education, State funding, Academic analysis, Data analysis, College enrollment

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