Climate Change Communications
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Date
2005-05
Authors
University of Oregon. Dept. of Planning, Public Policy and Management. Community Planning Workshop
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
In winter 2005, Resource Innovations initiated a project designed to identify the most effective means to communicate with local populations about climate change. The project is intended to identify speakers and messages that will resonate with Lane County residents as well as business, civic, and government leaders to help them understand what climate change is, what the impacts may be, and what can be done about it. Specifically, the project aims to identify effective language and communication styles as well as who should carry them. Resource Innovations contracted with Community Planning Workshop (CPW) at the University of Oregon to conduct four focus groups in Lane County, Oregon as part of the first phase of this project. Focus group populations included: residents of South Eugene, residents of Cottage Grove, business leaders from Eugene, and business leaders from Springfield and rural Lane County.
Description
57 pages
Keywords
Land use planning, Institute for a Sustainable Environment, Community Planning Workshop, Community & Regional Planning, Community Service Center, Resource innovations, Climate change