Emergent Practice in Online Corporate Reputation Management
| dc.contributor.author | Pak, Chae | |
| dc.date.accessioned | 2010-02-24T19:13:33Z | |
| dc.date.available | 2010-02-24T19:13:33Z | |
| dc.date.issued | 2010-02-24T19:13:33Z | |
| dc.description | This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu]. | en_US |
| dc.description.abstract | The Internet culture presents a paradigm shift for corporate communicators; organizational success is increasingly dependent on stakeholder activities online. This study examines online corporate reputation management initiatives, through analysis of literature published since 1978. Three overarching principles emerge: (a) demonstrate sincerity and respect as the essence of all exchanges, (b) use a multi-step approach for the most effective online reputation management initiatives, and (c) integrate the corporate communications function within the core of the organization. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/10211 | |
| dc.language.iso | en_US | en_US |
| dc.relation.ispartofseries | AIM Capstone 2010;Chae Pak | |
| dc.subject | Communication in business | |
| dc.subject | Internet culture | |
| dc.subject | Reputation management | |
| dc.subject | Applied Information Management | |
| dc.subject | AIM | |
| dc.subject | Data | |
| dc.title | Emergent Practice in Online Corporate Reputation Management | en_US |
| dc.type | Other | en_US |