Analysis of Three Personalized Search Tools in Relation to Information Search: iGoogle, LeapTag, and Yahoo! MyWeb

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dc.contributor.authorTachau, Joel
dc.date.accessioned2008-11-03T20:06:38Z
dc.date.available2008-11-03T20:06:38Z
dc.date.issued2007-06
dc.descriptionxii, 95 p. : ill. (some col.) This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].en
dc.description.abstractPersonalized search is becoming mainstream with the rollout of iGoogle. While only beginning to impact consumers, these search tools require search experts to retool and rethink how they optimize websites. Three personalized search tools are analyzed to illustrate common features related to the information search stage of the consumer buying process (Kotler & Keller, 2006, p. 191). Conclusions provide a summary of potential SEO (search engine optimization) tactics and five key considerations.en
dc.identifier.urihttps://hdl.handle.net/1794/7661
dc.relation.ispartofseriesAIM Capstone 2007;Joel Tachau
dc.subjectApplied Information Managementen
dc.subjectCommon featuresen
dc.subjectInformation searchen
dc.subjectConsumer buying processen
dc.subjectSEOen
dc.subjectOptimize websitesen
dc.subjectSearch toolsen
dc.subjectSearch engine optimizationen
dc.subjectAIMen
dc.subjectDataen
dc.titleAnalysis of Three Personalized Search Tools in Relation to Information Search: iGoogle, LeapTag, and Yahoo! MyWeben
dc.typeOtheren

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