The psychology of risk
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Date
2010
Authors
Slovic, Paul
Journal Title
Journal ISSN
Volume Title
Publisher
Universidade de São Paulo
Abstract
The essay contrasts the scientific approach to analyzing and making decisions about risk with the ways that ordinary people perceive and repsond to risk. It highlights the importance of trust as a determiner of perceived risk. It describes relatively new research on "risk as feelings" and the "Affect Heuristic." Finally reflects on the importance of this work for risk communication and concludes with some observations about human rationality and irrationality in the face of risk.
Description
17 pages
Keywords
Evaluation of risk, Risk perception, Human judgment, Decision making
Citation
Slovic, P. (2010). The psychology of risk. Saúde e Sociedade, 19, 731–747.