Teaching Business Research Using Strategic Analysis Diagrams
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Date
2022-05
Authors
Snipes, Genifer
Journal Title
Journal ISSN
Volume Title
Publisher
ACRL Press
Abstract
The ability to successfully research and analyze the business environment is a critical skill for any type of successful business project - whether in the classroom or in real life. However, students often assume their casual information-seeking habits will work equally well in academic business research, in the process missing, misunderstanding, or misapplying information as they build their propositions. In this chapter's activity, students use one of the major strategic analysis frameworks – SWOT, Business Model Canvas, or Five Forces, as a guide to identify which topics to research as well as where various business resources can be applied to the research process.
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Keywords
information literacy, teaching, strategic analysis, business literacy