Building a Strong Customer-centric Strategy to Enable CRM and Develop Customer Loyalty

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dc.contributor.authorBallard, Kristen
dc.date.accessioned2008-11-03T20:10:40Z
dc.date.available2008-11-03T20:10:40Z
dc.date.issued2008-02
dc.description74 p. : ill. This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].en
dc.description.abstractCustomer Relationship Management (CRM) requires a customer-centric focus that aligns business strategies with customer needs to generate profit through maximizing customer lifetime value. Many business managers implement CRM technology without addressing the customer-centric strategic orientation that must be present for CRM to be successful. This Review of the Literature examines 22 articles published between 1973 and 2007 that emphasize customer-centric business strategy as a foundation for CRM and a facilitator for customer loyalty.en
dc.identifier.urihttps://hdl.handle.net/1794/7662
dc.relation.ispartofseriesAIM Capstone 2008;Kristen Ballard
dc.subjectDataen
dc.subjectCRMen
dc.subjectCustomer-centricen
dc.subjectLoyaltyen
dc.subjectAIMen
dc.subjectCustomer relationship managementen
dc.subjectBusiness strategyen
dc.subjectApplied Information Managementen
dc.titleBuilding a Strong Customer-centric Strategy to Enable CRM and Develop Customer Loyaltyen
dc.typeOtheren

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