Brand Value Creation: Business Report and Proposal
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Date
2021-08
Authors
Rafizullah, Kazi
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
The goal of this business research report and proposal is to help establish
a value driven purpose and a purpose driven brand for TSA’s 3D-Print lab.
The Additive Manufacturing (AM) market is growing at a 15% compound
annual growth rate from $12 billion in 2020 to $51 billion in 2030 (Metal-
AM, 2021). As a new startup at University of Oregon’s Knight Campus,
TSA 3D-Print lab must possess a unique position in this growing market
in order to be relevant. The following report includes extracts about the
trends of the industry and how TSA 3D-Print lab could position itself to
take advantage of its resources and hold a unique value-added
positioning in the minds of its clients.
Description
21 pages