Brand Value Creation: Business Report and Proposal

Abstract

The goal of this business research report and proposal is to help establish a value driven purpose and a purpose driven brand for TSA’s 3D-Print lab. The Additive Manufacturing (AM) market is growing at a 15% compound annual growth rate from $12 billion in 2020 to $51 billion in 2030 (Metal- AM, 2021). As a new startup at University of Oregon’s Knight Campus, TSA 3D-Print lab must possess a unique position in this growing market in order to be relevant. The following report includes extracts about the trends of the industry and how TSA 3D-Print lab could position itself to take advantage of its resources and hold a unique value-added positioning in the minds of its clients.