Brand Value Creation: Business Report and Proposal
| dc.contributor.author | Rafizullah, Kazi | |
| dc.date.accessioned | 2022-09-02T19:34:46Z | |
| dc.date.available | 2022-09-02T19:34:46Z | |
| dc.date.issued | 2021-08 | |
| dc.description | 21 pages | en_US |
| dc.description.abstract | The goal of this business research report and proposal is to help establish a value driven purpose and a purpose driven brand for TSA’s 3D-Print lab. The Additive Manufacturing (AM) market is growing at a 15% compound annual growth rate from $12 billion in 2020 to $51 billion in 2030 (Metal- AM, 2021). As a new startup at University of Oregon’s Knight Campus, TSA 3D-Print lab must possess a unique position in this growing market in order to be relevant. The following report includes extracts about the trends of the industry and how TSA 3D-Print lab could position itself to take advantage of its resources and hold a unique value-added positioning in the minds of its clients. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/27509 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.title | Brand Value Creation: Business Report and Proposal | en_US |
| dc.type | Other | en_US |