Browsing by Author "Hanson, Kyra Michaela"

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Capitulation or Progress? The Impact of Chick-fil-A’s 2019 Sponsorship Decisions on Corporate Social Advocacy and Brand Equity

Hanson, Kyra Michaela (University of Oregon, 2020)

In November of 2019, Chick-fil-A made the decision to withdraw sponsorship from The Salvation Army and the Fellowship of Christian Athletes. Chick-fil-A framed this decision as a desire to have a more focused philanthropic ...