Browsing by Subject "Campaign"

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Rhetoric in the Red October Campaign: Exploring the White Victim Identity of Post-Apartheid South Africa

Calitz, Willemien (University of Oregon, 2014-09-29)

This study explores whiteness through a rhetorical analysis of the language used in a speech made at a Red October campaign rally in South Africa in October, 2013. The Red October campaign positions white South Africans ...