Browsing by Subject "Commercial"

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Beauty from Function: The Identification and Implementation of Swiss Graphic Design Principles in Contemporary Advertising

Reddy, Aodan Poire Tapio (University of Oregon, 2020)

Throughout the modernist period of the 20th century, Swiss designers of all types were some of the most prolific influencers of design. From the creation of the iconic Helvetica typeface to the application of architectural ...
An Exploration of Brand Identities: Understanding Brands and the Importance of Adaptation

Rohrich, Kate (University of Oregon, 2016-06)

Brands provide a sense of identity for people, products, and companies. The term "brand" itself has been used for centuries to denote property and form associations; however, as the usage of the term widened, there is ...
Going Commercial: Agency in 17th Century Drama

McKimpson, Karl (University of Oregon, 2016-10-27)

This dissertation’s aim is to reveal how essential economic mechanics were to playwrights when it came to depicting agency. Rising commercialization in the seventeenth century prompted playwrights to appropriate market ...
How Does Equity-Based Commercial Real Estate Crowdfunding Affect Expected Return and Principles of Traditional Real Estate Investment?

Douzdjian, Sevan G. (University of Oregon, 2017)

Real estate crowdfunding (RECF) is a new and evolving investment vehicle that is disintermediating traditional capital markets. This research is one of the first empirical studies surrounding the RECF space, with the goal ...