Browsing by Subject "Heuristics"

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The Affect Heuristic In Early Judgments of Product Innovations

King, Jesse; Slovic, Paul (Journal of Consumer Behaviour, 2014)

According to the affect heuristic, people often rely upon their overall affective impression of a target to form judgments of risk. However, innovation research has largely characterized risk perception as a function of ...
Affect, Risk, and Decision Making

Slovic, Paul; Peters, Ellen; Finucane, Melissa; MacGregor, Donald G. (2005)

Risk is perceived and acted on in 2 fundamental ways. Risk as feelings refers to individuals' fast, instinctive, and intuitive reactions to danger. Risk as analysis brings logic, reason, and scientific deliberation to bear ...
Error and Uncertainty in Computational Phylogenetics

Hanson-Smith, Victor, 1981- (University of Oregon, 2011-12)

The evolutionary history of protein families can be difficult to study because necessary ancestral molecules are often unavailable for direct observation. As an alternative, the field of computational phylogenetics has ...
Modeling and debiasing resource saving judgments

Svenson, Ola; Gonzalez, Nichel; Eriksson, Gabriella (Society for Judgment and Decision Making, 2014-09)

Svenson (2011) showed that choices of one of two alternative productivity increases to save production resources (e.g., man-months) were biased. Judgments of resource savings following a speed increase from a low production ...
The Tragedy of the Risk-Perception Commons: Culture Conflict, Rationality Conflict, and Climate Change

Kahan, Dan; Peters, Ellen; Braman, Donald; Slovic, Paul; Wittlin, Maggie; Larrimore Ouellette, Lisa; Mandel, Gregory (Yale Law School, 2011)

The conventional explanation for controversy over climate change emphasizes impediments to public understanding: limited popular knowledge of science, the inability of ordinary citizens to assess technical information, and ...