Research has demonstrated that two types of affect have an influence on judgment and decision making: incidental affect (affect unrelated to a judgment or decision such as a mood) and integral affect (affect that is part ...

The power of visual imagery is well known, enshrined in such familiar sayings as “seeing is believing” and “a picture is worth a thousand words.” Iconic photos stir our emotions and transform our perspectives about life ...

People often choose the option that is better on the most subjectively prominent attribute — the prominence effect. We studied the effect of prominence in health care priority setting and hypothesized that values related to ...