dc.contributor.author |
Pak, Chae |
|
dc.date.accessioned |
2010-02-24T19:13:33Z |
|
dc.date.available |
2010-02-24T19:13:33Z |
|
dc.date.issued |
2010-02-24T19:13:33Z |
|
dc.identifier.uri |
http://hdl.handle.net/1794/10211 |
|
dc.description |
This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu]. |
en_US |
dc.description.abstract |
The Internet culture presents a paradigm shift for corporate communicators; organizational success is increasingly dependent on stakeholder activities online. This study examines online corporate reputation management initiatives, through analysis of literature published since 1978. Three overarching principles emerge: (a) demonstrate sincerity and respect as the essence of all exchanges, (b) use a multi-step approach for the most effective online reputation management initiatives, and (c) integrate the corporate communications function within the core of the organization. |
en_US |
dc.language.iso |
en_US |
en_US |
dc.relation.ispartofseries |
AIM Capstone 2010;Chae Pak |
|
dc.subject |
Communication in business |
|
dc.subject |
Internet culture |
|
dc.subject |
Reputation management |
|
dc.subject |
Applied Information Management |
|
dc.subject |
AIM |
|
dc.subject |
Data |
|
dc.title |
Emergent Practice in Online Corporate Reputation Management |
en_US |
dc.type |
Other |
en_US |