Notes on Strategy

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dc.contributor.advisor Davis, Howard en_US Fiorentino, Ryan en_US
dc.creator Fiorentino, Ryan en_US 2012-10-26T04:07:41Z 2012-10-26T04:07:41Z 2012-10-25
dc.description.abstract The purpose of this report is to generate the capacity for dialogue around the tenants of design thinking and strategy, the perceived systemic underpinnings of productivity and economic fortitude. This report contends that in order for the US economy to generate productivity growth, by way of a virtuous cycle of job growth and value added, organizations and individuals as well as the public sector must begin thinking through design. This report questions what it takes for organizations to make breakthrough productivity transformations that spark novel developments in customer value. Fieldwork was conducted on a variety of levels in effort to further the understanding of the way design strategy can take form at the personal, organizational, and societal levels. Primary insights were generated through an organizational ethnography of COMMON, a collaborative community and brand committed to accelerating social and economic innovation. Ultimately, a systemic framework is established that suggests strategic cultural alignment at an organizational level links individual wholeness to economic growth. en_US
dc.language.iso en_US en_US
dc.publisher University of Oregon en_US
dc.rights All Rights Reserved. en_US
dc.subject Behavioral Science en_US
dc.subject Design en_US
dc.subject Innovation en_US
dc.subject Integrity en_US
dc.subject Productivity en_US
dc.subject Strategy en_US
dc.title Notes on Strategy en_US
dc.type Electronic Thesis or Dissertation en_US

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