Search Engine Optimization Strategies for Online Retailers
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With the internet becoming increasingly accessible to consumers of all goods and services, search engines are becoming an important step in the online shopping process. For companies to appear on the most visited search result pages, search engine optimization (SEO) strategies are needed more than ever before. This annotated bibliography features literature published between 2007 and 2014 to help ecommerce, operations, and marketing business managers create and implement SEO strategies for online retail businesses.