Rogue Valley Transportation District Public Relations Plan

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Date

2014

Authors

Yount, Heather
Ciscek, Erica
Phillips, Laurie
Parker, Margy

Journal Title

Journal ISSN

Volume Title

Publisher

University of Oregon

Abstract

This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist RVTD in addressing identified communications issues.

Description

32 pages

Keywords

Medford (Or.), Public relations, Rogue Valley Transportation District, Strategic planning, Community outreach

Citation