Rogue Valley Transportation District Public Relations Plan
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Date
2014
Authors
Yount, Heather
Ciscek, Erica
Phillips, Laurie
Parker, Margy
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
This report is the result of three terms of work by students in the University
of Oregon’s School of Journalism and Communication. During fall term 2013,
students in Strategic Communications Research (J495) conducted primary
and secondary research to learn more about issues related to Rogue Valley
Transportation District. In winter term 2014, students in Strategic Planning
and Cases (J453) used the research conducted in J495 to identify strategic
communications issues. In spring term 2014, Public Relations Campaigns
(J454) students developed a public relations campaign designed to assist RVTD
in addressing identified communications issues.
Description
32 pages
Keywords
Medford (Or.), Public relations, Rogue Valley Transportation District, Strategic planning, Community outreach