Self-Monitoring and Perceptions of Situational Privacy as Potential Moderators of Smartphone Uses and Gratifications: An Experimental Investigation
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Smartphones continue to grow increasingly ubiquitous for a variety of reasons. This study employed an online survey experiment in order to determine whether perceptions of environmental/locational privacy or individual levels of self-monitoring have any effect on smartphone uses and gratifications. While perceptions of locational privacy did indeed have a modest effect on smartphone gratifications sought, self-monitoring did not, and no interactions were detected between locational privacy and self-monitoring. Implications for these findings as well as avenues for future research are discussed.