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    Credit Union Engagement Analytics: How to Recapture the Cooperative Spirit

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    Foltz2014.pdf (427.1Kb)

    Date
    2014-05
    Author
    Foltz, Casey
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    Author
    Foltz, Casey
    Abstract
    U.S. credit unions originally served small, homogeneous populations, were managed by members and granted tax exemption on the basis of this cooperative structure. Today, credit union membership is expanding, increasingly heterogeneous and geographically dispersed – calling the appropriateness of tax exemption into question. This annotated bibliography presents literature to examine tools and technologies to analyze operational and social media data to inform member engagement strategies with the intent to justify the continuation of the industry’s tax exempt status.
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    • Applied Information Management Master's Capstone Projects and Papers [184]

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