Redmond Water Utilities Strategic Communication Plans: Creating Environmentally Conscious K-12 Students
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Redmond Wastewater Division (RWD) partnered with a University of Oregon (UO) School of Journalism and Communications public relations course, J453: Strategic Planning and Cases for Public Relations, to increase awareness and educate Redmond elementary, middle, and high school students about water conservation and contamination. In order to prevent the growth of a severe water conservation and contamination issue in Redmond, the target audience must understand why and how to avoid flushing fats, oils and greases (FOGs) down the drain. Students addressed this issue in five teams of three to four people that created original strategic communications plans containing several sections: Background; Situation and Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analyses; Goal; Objectives; Strategies; Tactics; Key Publics; Key Messaging; Evaluation; Calendar; and Budget.