Civic Engagement Strategies for The City of Redmond
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Date
2015
Authors
Salvey, Lydia
Remund, David
Journal Title
Journal ISSN
Volume Title
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Abstract
The City of Redmond worked with public relation students at the University
of Oregon to find solutions for increasing civic engagement. The following
pages include recommendations culled from eight different plans developed by
student teams during the academic term, with each team taking on the same
challenge of heightening citizen involvement in the City of Redmond. Separated
by target audience, this report includes strategies and tactics for social media
enhancement, improving media relations, establishing city committees, and
planning special events.
By targeting varying audiences, such as working class families, parents, high
school students, and the Hispanic/Latino(a) communities, the City of Redmond
has the opportunity to improve citizen awareness and involvement in city
planning and initiatives.
Description
84 pages
Keywords
Political participation, Citizen participation