City of Redmond Community Engagement Plan

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Date

2016

Authors

Hawley, Erica
Dionísio, Wendy Ames

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Abstract

Over the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create community engagement between the public and city hall. In hopes of reaching this goal, students identified the target audience as citizens between the ages of 25 and 45 and developed two objectives: • Increase awareness of city events among the target audience • Create civic engagement online among the target audience

Description

32 pages

Keywords

Political participation, Citizen participation

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