Design, Layout and Review Factors that Influence Consumer Trust in Online Stores and Best Practices for Optimization
Shirk, Matthew M.
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Shirk, Matthew M.
Website trustworthiness is recognized as one of the primary factors driving consumer intentions to buy products online. Many aspects of website design, information layout and consumer reviews impact how customers perceive trustworthiness of an online retailer. This literature review utilizing sources published between 2010 and 2016, identifies some of the most prominent aspects of retail website design, layout and consumer reviews that have the most significant impact on a potential customer’s perception of website trustworthiness, as well as best practices for improving it.
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