Information integration in multiple-cue judgments
MetadataShow full item record
When people attempt to integrate multiple cues into a single judgement, does the cognitive load produced by the integration process lead to simplification of the cue-judgement relationships? Three experiments tested the hypothesis that the strain of integrating information is reduced by treating non-linear cues as though they were linearly related to the object being judged. The experiments differed with respect to task content, number of cues and functional relations between cues and judgments. The results did not support the hypothesis. Scale values derived from single stimulus scales did not differ from those obtained with information integration procedures; there were no significant deviations from bilinearity when the cue values were compared across the two scale types. This finding was interpreted as support for the assumption in information integration theory that cue values are translated into judgement relevant subjective values before the integration process.