dc.contributor.author |
Voelker-Morris, Julie L. |
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dc.date.accessioned |
2004-10-08T20:54:17Z |
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dc.date.available |
2004-10-08T20:54:17Z |
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dc.date.issued |
2002-06 |
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dc.identifier.uri |
http://hdl.handle.net/1794/229 |
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dc.description |
Examining committee chair: Beverly Jones. 142 p. |
en |
dc.description.abstract |
The purpose of this study was to describe factors that affect patron attendance at University of Oregon Theatre (UT) productions. The study included a partial literature review of effective marketing and communications trends in theatre in the United States during the past ten years (1992-2002). The study implemented a focus group of non-alumni UT patrons from the Eugene/Springfield, Oregon zip code area who seldom (two to three times) or rarely (once) attended UT productions in the past two to three theatre seasons. |
en |
dc.format.extent |
299676 bytes |
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dc.format.mimetype |
application/pdf |
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dc.language.iso |
en_US |
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dc.relation.ispartofseries |
University of Oregon theses, Arts and Administration Program, M.S., 2002; |
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dc.subject |
Performing arts |
en |
dc.subject |
University of Oregon |
en |
dc.subject |
Theater |
en |
dc.subject |
Marketing |
en |
dc.title |
Audience Attendance Trends: Factors for Consideration in a Marketing and Communications Plan at the University Theatre, University of Oregon, 2002 |
en |
dc.type |
Thesis |
en |